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20 Feb. 2017 
DAVENPORT, Iowa--(BUSINESS WIRE)--Kaplan Higher Education today announced the merger of Concord Law

School, the first wholly online law school in the United States, and

Kaplan University, a leading provider of online higher education. In

addition to expanded course offerings, qualified Concord students will

now have access to Title IV student loans for the first time.

"Concord Law School has been a pioneer in the

world of online legal education. The Law School's

merger with Kaplan University will enhance the level of service and

program offerings for students, and opportunities for collaboration

between the two institutions," said Andrew S.

Rosen, CEO of Kaplan Higher Education and CEO and President of Kaplan

University. "Since we launched Concord in

1998, Concord has been challenging the conventional wisdom about legal

education. This merger is a natural step in its development and we're

excited about the possibilities it brings."

Both Concord Law School and Kaplan University are owned by Kaplan Higher

Education Corporation, the largest business unit of global education

provider Kaplan Inc. Concord Law School is now Concord Law School of

Kaplan University, making it the first online law school to be part of a

regionally accredited institution.

The merger opens up opportunities for the two institutions to develop

joint programs and provides Concord students with expanded course

offerings through the University, including graduate courses in

business, health sciences and education. Concord students will also have

access to the University's library resources.

Concord's administrative operations are

already integrated with those of Kaplan University.

"Having regional accreditation is a logical

and important step for Concord's evolution,"

said Barry Currier, Dean of Concord Law School. "The

programmatic possibilities presented by the merger are compelling, but

also significant is the fact that our students who qualify can now use

federal loan programs to finance their Concord education. Part of Concord's

mission is to provide access to legal education to those who cannot

feasibly attend a traditional law school. One component of access is


Concord's Juris Doctor program satisfies the

legal education requirement for eligibility to sit for the California

Bar Exam. Although Concord now shares Kaplan University's

regional accreditation, at present, Concord graduates may not be

eligible to sit for the Bar Exam in states other than California.

Concord Law School, which will remain based in Los Angeles, was founded

in 1998 and today has 1,500 students across the country. Since Concord's

first graduating class in November 2002, more than 600 students have

completed the School's Juris Doctor (JD) and

Executive Juris Doctor (EJD) programs . More than 40 percent of its

students have graduate degrees upon entering the program. Many pursue a

JD to advance their current careers and others plan to start a new or

second career with their legal education. The school's

EJD program also provides a legal education for individuals who want a

professional law degree but who do not plan to sit for the bar

examination to become practicing lawyers.

In addition to now being part of a regionally accredited University,

Concord is also accredited by the Distance Education Training Council (

Concord is registered as a distance learning law school with the

California Committee of Bar Examiners (

It is also a member of the International Association of Law Schools (

and is an institutional member of the Council on Higher Education

Accreditation ( For more

information on Concord, visit

Kaplan University, based in Davenport, Iowa, is regionally accredited by

The Higher Learning Commission of the North Central Association of

Colleges and Schools (NCA). The University's

online programs have grown from 34 students in 2001 to more than 27,000

students today, placing it among the largest universities in the United

States. The University also has 4,000 on-ground students studying on its

eight campuses in Iowa and Nebraska.

The University offers master's, bachelor's

and associate's degrees in more than 100

programs and has online student support centers in South Florida,

Chicago and Phoenix. Kaplan University's

market-driven curriculum is designed to prepare students to pursue

careers in fields such as business, criminal justice, IT, nursing, legal

and education. Many of its students are working adults who appreciate

the flexibility of the online platform which allows them to juggle work,

family and other responsibilities while attending classes online. For

more information about Kaplan University, click on

About Kaplan Higher Education

Kaplan Higher Education serves more than 75,000 students through 70

campus-based schools across the U.S. and additional schools in Europe,

Asia and Australia. It also has online programs through Kaplan Virtual

Education, Kaplan University and Concord Law School. Kaplan Higher

Education schools offer a spectrum of academic opportunities, from high

school diplomas to graduate and professional degrees, including a Juris

Doctor degree. Kaplan Higher Education is part of Kaplan, Inc., a

subsidiary of The Washington Post Company (NYSE: WPO). For more

information, visit
Admin · 35 vistas · Escribir un comentario
20 Feb. 2017 
"Now that we are doing good on social media, can't we stop putting efforts on email marketing? This question has been asked several times, either on the internet or in some of our meetings. As a digital agency, it was somehow perceived as an insult, not to the team, nor the agency, but to online marketing in general. Each time a "new" effective platform pops-up, we need to cancel the previous one. Well that's definitely not the way things work.

We simply answer this question with: "social media can NOT replace emails". After showing in a previous article why social media does not replace a website, here are the reasons why it doesn't replace email marketing :

Emails are more personal than social networks

Either in B2C or B2B, communicating about an offer, a promotion or an update through Facebook, Twitter or any other social network makes the communication impersonal. When a Facebook page or a Twitter account publishes a post, it would be addressed to the general public. While in an email/newsletter, businesses can approach each individual in the contact list with the first and last name. Doing so drives more attention to the content of the email which can also result in better outcome. According to Aberdeen, "personalized emails improves CTR by 14% and conversions by 10%".

Emails are more effective than Facebook, Twitter...etc.

The ultimate purposes of businesses being online are acquiring new customers and retaining existing ones. Many think that Facebook, being the largest social network out there, is the best place to attract new customers. However, many studies show that emails attract new customers more than any social network. In fact, according to McKinsey, emails are 40 times more effective than Facebook or Twitter for acquiring new customers. Monetate adds to this that email marketing is the channel that drives the most conversions.

Email messages have better chance to be seen than social media

Without a doubt, Facebook is the largest social network ever, and the second most populated website after Google. However, running a Facebook ad for a specific target doesn't necessarily assure that all users, within this target, will see the ad. Yes, it's true, this also applies to emails. But according to Radicati, an email message has 5x higher chance to be seen than a Facebook post.

Emails are DEFINITELY not dead

The statement that email subscribers don't read their emails anymore is a total myth. To prove this, we had to refer to ChoozOn which stated that 57% of email subscribers allocate 10-60 minutes per week browsing marketing emails. A lot of you will say that Facebook, Twitter or Instagram users spend more time checking their feeds. While this statement is true, Facebook users "like" several businesses pages, and with the latest big Facebook update, they are now seeing less and less content coming organically from these business pages. And rarely will Facebook or Twitter users check a business account randomly, without any specific reason. In addition, 72% of people said they prefer to get promotional content through email, versus 17% via social media, according to MarketingSherpa.

With social networks, there's nowhere to run

Whether on Facebook, Twitter, and recently Instagram, businesses have to run ads to promote their offers, promotions, or simply their announcement. To do that, they have to target people according to their interests, jobs, demographics...etc. Not all users who see the ad, will feel concerned or interested by it. Therefore, their newsfeed might get full of similar irrelevant ads. The only way to get rid of them is to...God forbids... quit the social networks! On the other hand, if users receive irrelevant emails, they can simply unsubscribe from the list, in a click of a button. And poof... no more emails from this sender.

twitter follower bot

In conclusion, email marketing is a big player in any online marketing strategy. But now that we have, hopefully, convinced you that social networks cannot replace emails, we hope that you won't look down on social media marketing. Many social media agencies will agree with us when we say that every online channel has its own benefits. Therefore, collaborate with a digital agency to create a successful online marketing strategy and give every channel its right.

Admin · 345 vistas · Escribir un comentario