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Anuncio de los artículos posteados el: 19/02/2017

19 Feb. 2017 
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

1. The Law of Listening

Success with social media and content marketing requires more listening and less talking. Read your target audience's online content and join discussions to learn what's important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus

It's better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality

Quality trumps quantity. It's better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. The Law of Patience

Social media and content marketing success doesn't happen overnight. While it's possible to catch lightning in a bottle, it's far more likely that you'll need to commit to the long haul to achieve results.

5. The Law of Compounding

If you publish amazing, quality content and work to build your online audience of quality followers, they'll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

6. The Law of Influence

Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

7. The Law of Value

If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment

You wouldn't ignore someone who reaches out to you in person so don't ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

9. The Law of Accessibility

Don't publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won't hesitate to replace you if you disappear for weeks or months.

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10. The Law of Reciprocity

You can't expect others to share your content and talk about you if you don't do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.  

Susan Gunelius is CEO of KeySplash Creative Inc., an Orlando, Fla.- based marketing communications company. She has authored several books, including Kick-ass Copywriting in 10 Easy Steps, published by Entrepreneur Media. Connect with her o...

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19 Feb. 2017 
BRUSSELS Greece's public debt can be manageable, the euro zone bailout fund said on Sunday, responding to a leaked report by the International Monetary Fund that the country's debt will explode to 275 percent of GDP by 2060.

A spokesman for the bailout fund, the European Stability Mechanism (ESM), said the path for Greek public finances agreed between Athens and the euro zone was credible and backed by contingency measures in case of unforeseen events.

"We believe that Greece's debt burden can be manageable, if the agreed reforms are fully implemented, thanks to the ESM's exceptionally favorable loan conditions over the long term and the recently adopted short-term debt relief measures," the ESM said.

In the document, seen by the Financial Times, the IMF calculated that Greece's debt load would reach 170 per cent of gross domestic product by 2020 and 164 per cent by 2022. But it would become explosive thereafter and grow to 275 per cent of GDP by 2060, the paper quoted the report as saying.

The spokesman said, however, that the euro zone had promised to offer Greece additional debt relief if Athens delivers on all its reform promises.

"As a result, we see no reason for an alarmistic assessment of Greece's debt situation," the spokesman said.

The IMF has long been calling for substantial euro zone debt relief for Athens, but Germany, which faces elections this year, has been strongly opposed to such a move until after 2018, when Greece is to finish all its promised reforms.

The IMF assessment of Greek debt developments may make it impossible for the Fund to join the current bailout for Greece, now shouldered only by euro zone governments, because the fund's policy is to enter programs which in the end allow a country to cope on its own.

Euro zone governments want the IMF on board, but do not seem to be ready to provide the debt relief to Greece that is necessary for the Fund to join.

(Reporting By Jan Strupczewski; Editing by Stephen Powell)
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19 Feb. 2017 
Greece will need far bigger debt relief than euro zone partners have been prepared to envisage so far due to the devastation of its economy and banks in the last two weeks, a confidential study by the International Monetary Fund seen by Reuters shows.

The updated debt sustainability analysis (DSA) was sent to euro zone governments late on Monday, hours after Athens and its 18 partners agreed in principle to open negotiations on a third bailout program of up to 86 billion euros in return for tougher austerity measures and structural reforms.

"The dramatic deterioration in debt sustainability points to the need for debt relief on a scale that would need to go well beyond what has been under consideration to date - and what has been proposed by the ESM," the IMF said, referring to the European Stability Mechanism bailout fund.

European countries would have to give Greece a 30-year grace period on servicing all its European debt, including new loans, and a very dramatic maturity extension, or else make explicit annual fiscal transfers to the Greek budget or accept "deep upfront haircuts" on their loans to Athens, the report said.

It was leaked as German Finance Minister Wolfgang Schaeuble disclosed that some members of the Berlin government thought Greece would have been better off taking "time-out" from the euro zone rather than receiving another giant bailout.

IMF managing-director Christine Lagarde attended weekend talks among euro zone finance ministers and government leaders that agreed on a roadmap for a new bailout. An EU source said the new debt sustainability figures were given to euro zone finance ministers on Saturday and were known by the leaders before they concluded Monday's deal with Athens.

The IMF study said the closure of Greek banks and imposition of capital controls on June 29 was "extracting a heavy toll on the banking system and the economy, leading to a further significant deterioration in debt sustainability relative to what was projected in our recently published DSA".

European members of the IMF's executive board tried in vain to stop the publication of that earlier study on July 2 just three days before a Greek referendum that rejected earlier bailout terms, sources familiar with the discussions told Reuters.

Greek Prime Minister Alexis Tsipras and his former finance minister, Yanis Varoufakis, seized on the IMF study as vindicating their argument that the proposed bailout was unsustainable and that Greece was right to demand debt relief.

The latest IMF study said Greek debt would now peak at close to 200 percent of economic output in the next two years, compared to a previously forecast high of 177 percent.

Even by 2022, the debt would stand at 170 percent of gross domestic product, compared to an estimate of 142 percent issued just two weeks ago.

Gross financing needs would rise to above the 15 percent of GDP threshold deemed safe and continue rising in the long term, the updated IMF study said.

Moreover, the latest projections "remain subject to considerable downside risk", meaning that euro zone countries might have to provide even more exceptional financing.

In the laconic technocratic language of IMF officialdom, the report noted that few countries had ever managed to sustain for several decades the primary budget surplus of 3.5 percent of GDP expected of Greece. As soon as Athens had swung into a small surplus before debt service last year, the government had failed to resist political pressure to ease the target, it noted.

The IMF study also appeared to challenge the assumption by some European officials that Greece will be able to meet some of its financing needs from the markets in 2018.

"Borrowing at anything but AAA rates in the near term will bring about an unsustainable debt dynamic for the next several decades," it said.

(Editing by Paul Taylor)
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19 Feb. 2017 
A social media coordinator for a Maryland public school system says she was fired Friday after sending a relatively harmless tweet correcting a student's spelling.

Katie Nash was managing the Twitter feed for the Frederick County Public Schools. On Jan. 5, one student tweeted to the school's account, @FCPSMaryland, asking to close schools "tammarow."

Nash responded through @FCPSMaryland, "But then how would you learn how to spell 'tomorrow?' :)"

The tweet garnered more than 1,000 retweets and likes and was the focal point of the hashtag #KatiefromFCPS, according to the Frederick News-Post. However, it was soon after she received school-wide attention when she became in trouble with school officials.

Nash and the student exchanged other tweets and the student insisted that he didn't mind the light-hearted spelling correction. She had other interactions with students on the school's Twitter feed before.

Nash told the paper that she was initially told not to tweet anymore, but still had access to the Twitter account. She added that she continued to tweet out school updates, but at the end of the school day Friday she was told she had been fired.

"As a new employee, I think I sort of would have expected that there would have been some counseling or some suggestions on how to improve," she told the News-Post.

District spokesman Michael Doerrer told the paper that Nash was no longer an employee, but failed give details on her dismissal.

The tweets have since been deleted.

Click for more from the Frederick News-Post.

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19 Feb. 2017 
In industries that exist right now, the presence of PLC is necessary especially to replace the wiring or cabling systems that previously were used in controlling a system. By using the PLC will get many benefits which are as follows:

1. Flexible

In the past, each different electronic device controlled by each controller. Suppose ten machines require ten controllers, but now with only one tenth PLC machine can be run with each program.

2. Changes and error correction system easier

If one system will be modified or corrected, the change is only done on the programs contained in computers, in a relatively short time, after that it downloaded to the PLC. If not using a PLC, for example relays the amendments made by altering the wiring cables. This course takes a long time.

3. Number of contacts many

Number of contacts held by the PLC on each coil is more than the contacts held by a relay.

4. Cheaper

PLC is capable of simplifying a lot of cabling compared to a relay. So the price of a PLC at a price cheaper than some fruit relay capable of doing the wiring for the same amount with a PLC. PLC includes relays, timers, counters, sequencers, and other functions.

5. Operating speed

PLC operation speed is faster than the relay. Speed PLC scan time is determined by its in units of milliseconds.

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6. Resistant character test

Solid state devices are more resistant than the relay and test mechanical or electrical timers. PLC is a solid state device that is more resistant test.

7. Simplifies the control system components

The PLC also have counters, relays and other components, so it does not require components such as additional. Use of relays requires counters, timers or other components as additional equipment.

8. Documentation

Printout of the PLC can be directly obtained and do not need to see the blueprint of his circuit. Unlike the printout relay circuit cannot be obtained.

9. Security

Changing the PLC cannot be done unless the PLC is not locked and programmed. So there is no unauthorized person can change the PLC program for a PLC is locked.

10. Can make changes by reprogramming

Since the PLC can be programmed quickly reset the production process that mixes can be completed. For example part B will be executed but sections of A is still in the process, the process in section B can be re-programmed in seconds.

11. Addition of faster circuits

Users can add a circuit controller at any time quickly, without requiring great effort and cost as in conventional controllers.

Besides the benefits mentioned above, there are losses that are owned by the PLC, namely:

12. The technology is still new

Changing the old control system using relay ladder or to a PLC computer concept is difficult for some people

13. Bad for the application programs that remain

Some applications are applications with a single function. On application by one function rarely done did not even change at all, so the use of PLC in applications with a single function will be a waste (cost).

14. Environmental considerations

In a process, the environment may experience a high heat, vibration direct contact with electrical appliances within the PLC and this event continuously, thus disrupting the performance of the PLC is not functioning optimally.

15. Operating with a fixed circuit

If the circuit in an operation are not changed then the use of more expensive PLC compared with other control equipment. PLC will be more effective if the program on the process to be upgraded periodically.


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